Each year, South by Southwest teams up with Austin’s largest indie bookstore BookPeople for a pop-up store at the Austin Convention Center featuring the books written by conference speakers. Besides letting attendees dive deeper into the topics they just heard about, the bookstore also doubles as a back-up option for talks attendees have missed (ask us how we know).
If a book sells out — or if one strikes your fancy but you’re not attending the conference — readers can also shop online via BookPeople, which has the conference’s curated list of all its featured authors’ books on Bookshop.org.
With 100 different titles on the list across varying genres, from (a lot of) tech and business to literary fiction or self-help, there are plenty of opportunities to learn something new — sometimes straight from the mouths of Texans.
Here are 10 books Austin editor Brianna Caleri and network writer Amber Heckler are adding to our must-read lists.
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All You Need to Know About the Music Business (Eleventh Edition) by Donald S. Passman
Hardback retails for $37.50
This comprehensive guidebook to the music industry by University of Texas grad and entertainment lawyer Donald S. Passman just keeps getting better. When the law moves as fast as it does in the music industry, books discussing royalty rates, digital sampling, and the way releases work need to be constantly updated. Passman, who has represented Taylor Swift, Adele, Billie Eilish, Elton John, Stevie Wonder, and Paul Simon, has miraculously kept a wonderful sense of humor that shows in his writing. — BC
[View the rest of the recommendations HERE]
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